Crisis Communication

Things to learn in crisis communication:
- Acknowledge don't hide
- It's not against you personally
- Everyone is right in some way, no use to argue that you are right
- Keep calm, dun stress
- Love, dun curse
- Keep humble
- Pray for the best...

It's like... any normal argument between 2 parties isn't it? Except in these cases, it could be large populations involved like a company and its public audiences.